Investor Hub

Want In on the Snack That’s Winning Shelves and Hearts?

Date Better Snacks is rewriting the rules of indulgence with something entirely new: Medjool dates stuffed with creamy nut butter and enrobed in rich dark chocolate. It’s not a bar. It’s not a truffle. It’s a whole new category of snacking, made with real food, no junk, and less than 1g of added sugar.

With national momentum (hello, Whole Foods Accelerator 👋), a passionate cult following, and velocities climbing fast, Date Better is poised to dominate shelves and redefine “better-for-you indulgence.”

We’re opening the door for a limited circle of investors to get in early, before this becomes the snack everyone’s talking about.

Why Invest in Date Better Snacks?

Humble Brag Section (But Made Snacky):

-Whole Foods LEAP Accelerator Winner
-Naturally LA Pitch Slam Champion
-PepsiCo Greenhouse Accelerator Semifinalist
- Bon Appétit’s Favorite Snacks Feature

-50+ new doors every month
-And 2,000+ stores think we’re shelf-worthy, too

Disrupting a $231 Billion Snack Industry

The snack aisle is overdue for a glow-up. Consumers are ditching ultra processed bars and sugar bombs in favor of clean ingredients, functional indulgence, and snacks that taste good. Enter Date Better: the first brand to commercialize Medjool dates stuffed with nut butter and dipped in dark chocolate a format that hits across multiple hot categories.

Positioned at the intersection of the $133B chocolate market, the $97B healthy snacks category, and the $1.2B dried fruit segment, Date Better is leading a new era of snacking that’s clean, craveable, and culturally resonant.

Built to Grow (Without Melting)

We scaled into a 4x bigger facility with our own patent-pending equipment that automates the magic: stuffing dates, dipping chocolate, and leveling up margins.

Sales That Keep Climbing

Grew revenue 5× from year one to year two
And we’re already on track to beat that again this year
2,000+ stores nationwide, adding 50+ new doors monthly
Lean ops, strong sell-through, and rapid reorders fueling consistent growth — and a snack that sells itself (but we help a little)

What's Next For Date Better Snacks?

With investor support, we’re ready to:

Continue national retail growth with 500+ new doors, and build on interest from large format retailers

Supercharge awareness through influencer + IRL sampling activations

Optimize operations using our patent-pending automation for higher margins and scale

Launch new snack formats that extend our cult-favorite core into bars, bark, and minis

Begin strategic research and partner conversations for future international expansion

Be Part Of The Date Better Story

I launched Date Better from the ground up with no outside funding, no shortcuts, just a chef and entrepreneur on a mission to create a snack that delivers clean ingredients, real flavor, and indulgence without compromise. It started as a way to feed my family during a tough chapter,  but building Date Better didn’t just carry me through, it fueled my entrepreneurial fire like never before.

Now we’re in 2,000+ stores, growing fast, and scaling with smart systems (including a date-stuffing machine I never thought we’d invent). The next phase? It’s bigger, bolder, and investor ready.

Are you ready to Date Better?
If you're looking to get in early on the next better-for-you breakout brand… this is your sign.

— Michelle Valdez-Wilton, Founder & CEO